STOP SELLING.
START CLOSING.
Proven strategies to unlock consistent growth and elevate your sales game—without losing your edge or authenticity.
Experience the transformation that comes from a no-B.S. approach to sales.
100M+
Revenue Generated
Proven track record delivering transformative sales results.
FORTUNE 500
Level Skill
Experience in high-stakes sales in Tough Markets.
FRAMEWORK
SalesThread
A unique approach combining mindset, action, and authenticity.
29+
Years of Expertise
Decades of experience in driving industry success.
Client Testimonials & Feedback
Paddy
Owner
Laura G.
Owner
“Kassi really helped me change my mindset and the way that I approach every situation in my business… I learned so many different tricks in my toolbox that I succeed and land bigger clients… I gained a mentor for life.”
Christine Cox
Producer / Consultant / Manager
“One of the biggest takeaways? The difference between gathering information and having a strategy. ChatGPT can give ideas, but Kassi gave me real-world-tested, customized solutions that fit my business. Working with her didn’t just improve my sales—it transformed how I approach my work, my value, and my long-term vision.”
WHAT WE DO:
Tangled Sales?
More revenue. Better margins. Sustainable growth.
ThreadWork
Sales Coaching
Our 1:1 Coaching offers personalized guidance to help you scale your business confidently.
- Essentials Plan:
2 focused sessions a month for 6 months
- Pro Plan:
• 4 focused sessions a month for 6 months
• Marco Polo app (in-between sessions support)
- Complementary Strategy Session (See if you qualify)
ThreadForce
Corporate Sales Team Coaching
Corporate Sales Coaching isn’t about scripts or theory. It’s about turning your team into closers—equipped with the strategy, mindset, and skills to drive real revenue growth. No fillers, just results.
- Monthly sessions –
final details coming soon.
- Complementary Framework Demo
(See if you qualify)
ThreadCircle
Collective Insight
Join our Peer Group for Sales Directors / VP of Sales with Direct Reports, a dynamic collective where top performers unravel challenges together.
- Extended 3-hour sessions for real-time problem-solving
- Attend once as a guest
(See if you qualify)
The Standard:
What You Can Expect.
- Proven SalesThread Framework
- No Cookie-Cutter Strategies
- High Energy & Motivating
- No Fluff, No B.S.
- Pipeline Forecasting & Deal Analysis
- Accountability & Committed Support
- Sales Process Optimization
HOW IT WORKS
The Plan:
From Loose Ends to Locked-In Sales.
Find the Loose Ends
Pinpoint the blind spots and untapped opportunities holding your sales back.
Build a Custom Plan
Leverage the SalesThread Framework for a tailored, no-nonsense plan.
Pull the Thread
Execute the strategy with precision, track progress, and make real-time adjustments.
Tie It All Together:
Sustain growth with ongoing support and refinements for long-term success.
The Framework:
The Thread That Ties It All Together
The SalesThread Framework integrates Mindset, Actions, and Words into a seamless, scalable system. It’s designed to help sales teams and entrepreneurs break past plateaus, eliminate guesswork, and create results that stick.

Sales,
Untangled.
Growth,
Unlocked.
When you stop chasing and start executing with clarity, everything changes.
Let’s build a sales process that actually works.
Ready to Pull the Thread?

ABOUT US
Sales Shouldn’t Feel Forced.
Hi, I’m Kassi Heidenreich—a recovering perfectionist and no-B.S. sales coach.
I’ve spent 29+ years in high-stakes sales, and generated over $100M in revenue. Trust me, I’ve seen it all—teams stuck in the grind, pushy tactics that burn bridges, and strategies that just don’t work. That’s why I built SalesThread because selling should feel aligned, not exhausting.
What is SalesThread About?
Selling is about connection: buyers and sellers, strategy and action, goals and results. When you pull the right threads, everything falls into place. My approach brings clarity, confidence, and a process built for you. Not a one-size-fits-all fix.
Insights That Move the Needle
Actionable strategies from 29+ years of expertise.